Social Media Management

What I do

I can manage your social media for you. This gives you the time to concentrate on other aspects of your business. It means that it is one less thing to think about. You can relax in the knowledge that your social media is in the hands of a professional. Here are some of things that I can help you with.

Social Media Management – Across one platform or more

  • A consistent social media presence will grow the number of engaged followers on social media.
  • I am efficient in the use of Facebook, Facebook Groups, LinkedIn, Instagram, Pinterest and Google My Business.
  • It is important to create a content calendar to ensure social media is aligned with your business goals.
  • Using one or more platforms I can help you to build an online presence and establish yourself as an "expert"
  • By creating a social media strategy, we can adopt the tone of voice appropriate for your chosen social media platform. We can create social media content which aligns with your business goals.
  • A social media plan in your business is a must. Posting "on the go" has its place but the value of social media is only noticeable if you have a plan in place and you stick to the plan.
  • If you are not clear on who your ideal customer is, I can help you with this and I can show you where to find them.
  • Social content. I will create social media content so that it fits in with your social media strategy. Social content needs to be created so that your ideal customer feels like you are talking only to them. I can create social media posts, images and videos which adopt your business tone of voice. I can post these on your behalf which saves you time to do other things.

Email marketing

Growing your email list is VITAL to the success of your business. You own your list. You do not own your social media page. If for some reason Facebook, Instagram or any other social media platform had to close overnight, you would lose all the people who liked or followed you. Let me help you to create an email list. I can work with you to create a lead magnet which encourages your ideal customer to sign up to your emailing list. This means that you can develop a relationship with them. I can manage email marketing on your behalf. This includes creating a list, segmenting list, creating, and distributing your newsletter. I can create reports which will help you identify what is working and it will enable to you to make the correct decisions in your business as you continue to grow and develop.

Facebook Advertising

It is so easy to set up an advert, spend money and not see any results. I have also had people come to me to say that they forgot that they had an ad running and the first they remembered about it was when they received a large bill. Do not get caught out. I can help you to create content that "speaks" directly to your ideal customer. I can show the clever ways to ensure that your ideal customer sees your advert. I can also show you how to test your Facebook ads so that you know they are working for you. If you do not want to be bothered with the hassle of Facebook ads, I can create one and manage it on your behalf.

Blogging

Blogging helps you to get found on the search engines. Blogging shows search engines such as Google that your website is active. It gives the search engine a reason to encourage visit your site. I can write blogs for you. I write your blogs in batches of four, eight or twelve. I do this to make sure that I can concentrate on your business and ensure there is a consistent tone of voice. Imagine the relief you can feel knowing that your blogs are taken care of for the next quarter!

Measuring your results

Posting on social media is only the half of it. For a successful social media campaign, it is important to regularly review your insights. By doing so it will help you to focus on what really matters. In addition, you will be able to see which posts gain the most reactions and which posts are not so well received. It will help you learn what you need to do more. This means that you are not wasting your hard-earned time or money. I can help you learn how to review your insights.

Get in touch

I would love to work with you and show you how to create a successful social media campaign which will deliver results. Email me at laura@seriousaboutsocial.com or visit the Contact Me page.

I understand that working with someone know and trusting them with your social media can feel like a huge decision. I invite you to join me for a 15 minute discovery call with me and we can talk through the options.